Today I’m breaking down the steps to create nutrition freebies (with 10 example freebie ideas) that you can use as lead magnets to grow your email list and your business.
The Business Project Lab includes a variety of business-related courses for dietitians, including Lead Magnets for dietitian entrepreneurs:
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- Learn even more about lead magnets and digital marketing for dietitians
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- Find out how to make awesome healthy eating freebies (including lots of freebie ideas!)
What is a lead magnet?
If you’re wondering what a lead magnet is, you’re not alone. But I’m willing to bet you’ve downloaded other business’ lead magnets before!
For examples of lead magnets, check out our freebies:
Lead magnets are essentially valuable resources that you give someone for free in exchange for their email address. It is a tool to attract clients to your business so they can:
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- Join your email list
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- Purchase your offer
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- Build a relationship with you as the business owner!
How to Create GOLDEN Nutrition Freebies
We’ve all been here before… we’ve downloaded something on the internet for free in exchange for our email address, and we received it only to find that it was NOT USEFUL. Typically, our next step is to quickly unsubscribe our email address!
A lack of valuable information in a freebie tells us that the content this person provides isn’t going to be valuable in the future, so it’s probably not worth our time.
We want to give subscribers something really valuable in exchange for their email so that they want to stick around on our email list.
We can ask ourselves these questions to evaluate if the lead magnet we create is valuable enough.
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- Does this help solve an immediate problem?
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- Is it actually useful and actionable for someone?
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- Is it valuable enough that they can’t get it for free with a google search?
And…does it leave you feeling like you are “giving away amazing information for free”? If you feel that way, you’re probably on the right track.
If you’re worried about giving away too much information for free, keep in mind that anything you could ever want to know about nutrition is already on the internet. Consequently, clients aren’t paying for the information. They pay for support, accountability and someone showing them how to actually take the information and apply it to their own life.
10 Examples of Actionable Freebie Ideas for any Niche!
When you’re creating a healthy eating freebie, you want it to be actionable for your clients. Use the action words below to get started naming your nutrition freebie, these examples can be applied to almost any niche!
1. Plan
Example: 5-Day Meal Plan for IBS and Gut Health
2. Guidebook
Example: Free Kitchen Clean-Out Guidebook
3. Step-by-step Framework
Example: Step-by-Step Guide to Skin Health
4. Starter Guide
Example: The Starter Guide to PCOS
5. Cheat Sheet
Example: Low Fodmap Cheat Sheet
6. Workbook
Example: Nutrition for Endometriosis Workbook
7. Challenge
Example: 30 Day Anti-Inflammatory Food Challenge
8. Quiz
Example: How Savvy are you with Label Reading?
9. Tracker
Example: Hydration Goal Tracker
10. Habits/Routine
Example: 5-day Healthy Meal Prep Plan for College Students
The DSC Lead Magnet course includes a step-by-step framework on creating your lead magnet.
Plus Canva templates you can readily use to learn how to create a freebie in Canva and start designing your lead magnet right away. You’ll also get support with creating social media posts for sharing your lead magnet and plenty more freebie ideas!
