DSC Case Study: Cory’s Journey to Building a Sports Nutrition Private Practice

Meet Cory, a private practice dietitian specializing in sports nutrition. Early in his career, Cory worked in a busy group practice, seeing patient after patient. But after realizing he was only making $50 per client—while his practice was billing far more—he knew it was time for a change. Cory saw the potential to earn $150 per client if he ran his own practice, so he made the leap into entrepreneurship.

Building His Business with Dietitian Success Center (DSC)

When Cory decided to open his own practice, he knew he needed a roadmap to make it happen.

That’s where Dietitian Success Center (DSC) came in. With the The Ultimate Nutrition Business Checklist, Cory discovered just how easy it was to set up a virtual practice. He followed DSC’s step-by-step videos for business setup and used the client form templates to integrate seamlessly with his Practice Better EMR platform.

Cory knew he didn’t want to rely solely on social media for marketing, so he turned to DSC’s Referral Kit, which guided him through building meaningful connections with other professionals and businesses in the community. And when it came time to create his website, he used the Wix Website Course from DSC, allowing him to launch a professional site that highlights his sports nutrition expertise.

Now, Cory loves being a DSC member because of the wealth of content he can leverage for future needs, including courses on email marketing, podcasting, and Google SEO. With DSC, Cory knows he’s always a few clicks away from his next business growth step.

Preparing for a Client: A Marathon Runner in Need of Fueling Advice

Today, Cory is getting ready for a virtual session with a new client, Jake, a 32-year-old training for his first half marathon. Jake has been struggling with proper fueling during his long runs and wants advice on how to optimize his nutrition leading up to race day.

Fueling Before, During, and After Workouts

Before the session, Cory logs into DSC’s Sports Nutrition Category and downloads the Fueling Before, During & After Workouts handout, a resource he uses with almost every athlete he works with. This handout provides clear, actionable tips on how to fuel appropriately, from pre-workout meals to post-workout recovery, and will serve as the foundation for their discussion.

Cory keeps DSC open on his computer throughout the session, just in case other questions pop up that he wants to answer on the spot.

Addressing Protein Powder Questions

During their virtual session, Jake mentions he’s been hearing a lot about protein powders and wants to know which ones might work best for him. Cory pulls up DSC’s Protein Powder Guide and shares his screen with Jake, walking him through the different types of protein powders and their benefits. Together, they discuss how much protein Jake should be consuming and how to integrate it into his daily routine for optimal muscle recovery.

Setting SMART Goals

Jake is also eager to set some performance-based goals for his half marathon. Cory knows that setting realistic, measurable goals is crucial for an athlete’s success, so he quickly downloads DSC’s SMART Goal Setting Guide. He shares his screen once again, and together, he and Jake create one SMART goal for Jake to work on between now and their next session: “Fuel properly during long runs by incorporating a mid-run snack every 45 minutes.”

By using DSC, Cory saves significant time preparing for client sessions and feels confident that he’s providing evidence-based, personalized guidance.

Cory’s Favorite Things About DSC:

  • Referral Kit: Helped Cory learn how to market his services without relying solely on social media.
  • Wix Website Course: Allowed him to easily build a professional website for his virtual practice.
  • Business Setup Videos: Made starting his practice smooth, covering everything from legal structures to client forms.

Endless Learning Opportunities: Cory loves that DSC offers courses on topics he can explore later, like email marketing, podcasting, and SEO.

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