As dietitians, we often talk about evolving our careers, but few have done it as successfully as Ana Reisdorf, MS, RD. Ana has worn many hats in the nutrition industry – freelance writer, business mentor, and now the founder of the GLP-1 Hub. In our latest podcast episode and throughout this blog, Ana shares her business journey, how she navigated the ups and downs of freelance writing, and the bold pivots that allowed her to build a more sustainable income model.
Want to hear the full conversation? 🎙 Listen to Ana’s story on Episode 211 of The Dietitian Success Podcast or watch on Youtube here.
From Freelance Hustle to Passive Income
Ana first made her mark in the RD world as a freelance writer, building a highly successful content marketing agency that served brands in the health and wellness space. In 2017, she was at the peak of her career, managing a team of dietitian writers and producing dozens of articles per month.
But by 2022, things had changed. Between Google’s algorithm updates, massive shifts in AI, and evolving brand marketing strategies, freelance writing was no longer the reliable income stream it once was. Ana saw the writing on the wall (pun intended!) and knew it was time to admit that this wasn’t going to work the same as it had been.
The Power of Passive Income & Brand Sponsorships
Instead of fighting an uphill battle, Ana took her expertise in content marketing and SEO and redirected it toward affiliate marketing and brand sponsorships. Instead of selling products directly to dietitians, she built partnerships with brands looking to gain visibility in front of her audience.
Key Takeaway for RDs:
If you’ve built an engaged audience, you don’t have to rely solely on selling courses or services. There are creative ways to monetize your community through sponsorships and partnerships with brands that align with your values.
Launching the GLP-1 Hub
After spending years building SEO-driven websites for other brands, Ana figured why not use those skills to build something of her own? That’s when the idea for GLP-1 Hub was born. Ana’s GLP-1 Hub is a resource center and community for individuals using GLP-1 medications like Ozempic and Wegovy. She was seeing a major gap in the market- patients needed evidence-based nutrition guidance, and few dietitians were stepping into that space.
What Makes This Business Model Unique?
- Ana built the GLP-1 Hub as a community-first model, where her primary focus is on free content & engagement.
- Instead of charging members, she monetizes through brand partnerships, affiliate links, and sponsorships.
- She quickly secured a podcast sponsor within weeks of launching the site.
Thinking Differently About Monetization
What’s so inspiring about Ana’s journey is that she’s constantly adapting to industry shifts. Rather than relying on traditional RD business models (blog monetization, online courses, or client work), she’s built multiple income streams that align with where the market is headed.
✅ Digital products (guides & resources for GLP-1 users)
✅ SEO-driven content marketing (ranking for high-traffic terms)
✅ Brand sponsorships (email mentions, podcast ads, community partnerships)
✅ Affiliate marketing (recommending trusted products and services)
Lessons for Dietitians Looking to Build Passive Income
Ana’s biggest piece of advice? Pick one thing and go all in. Creating passive income takes time and strategy. It’s not just about throwing up a link and hoping for sales. If you want to create long-term income, focus on:
- Building an engaged audience (email, social, podcast, or community)
- Providing real value first before introducing monetization
- Choosing brand partnerships carefully to maintain integrity
Where to Learn More from Ana
If you’re curious about freelance writing, passive income, or GLP-1 medications, check out:
🔗 RDs Who Thrive – Ana’s Facebook group for dietitians
🔗 GLP-1 Hub – A growing resource for GLP-1 users
🔗 Ana’s Freelance Writing website
🔗 Follow Ana on Instagram: @active_to_passive and @GLP1Hub
Want to hear the full conversation? 🎙 Listen to Ana’s story on Episode 211 of The Dietitian Success Podcast or watch on Youtube here.
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