In this episode, Krista Kolodziejzyk sits down with Alexis Williams, RD to talk about:
- What to do if you’re feeling stuck in your career
- How to change directions completely (ie. moving from clinical to corporate)
- Do you need a business degree to work in business as a dietitian?
- Leadership skills if you want to move up in your company
Links:
- Connect with Alexis on LinkedIn
- Subscribe to the DSC YouTube Channel
- [Limited Offer – runs until mid-June 2024] Get your first 3-months of DSC at 50% off by using the code DSC50 at checkout
- Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd
- Check out the Dietitian Success Center membership here
- Check out our Freebies here – PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook
Episode Transcript:
Welcome to the Dietitian Success Podcast. I’m Krista, the founder of Dietitian Success Center, an online learning platform for RDs and students. I am on a mission to help more dietitians build confidence and expertise in running successful, profitable businesses. I went to business school so you don’t have to.
My team and I have grown DSC to a platform that serves hundreds of members. We’ve experimented with all types of marketing, tech, sales strategies, productivity tools, systems, and more. And we want to spill the tea on what’s working, what’s not, and how you can leverage our insights to kickstart, expand, or elevate your own business.
Ready to dive into your business school crash course? If so, let’s get started.
Hey there and welcome to a new episode of the dietitian success podcast. I have to apologize for the nasally voice. I unfortunately. Em sick. One of the wonderful joys of having a child who has started in daycare is just a lot of sickness, right at the beginning. But the show must go on. And so here I am showing up imperfectly taking imperfect action.
Don’t worry. This episode was actually recorded last week. So I. The whole episode is not me. Nasally. But this episode, I actually sit down with Alexis Williams and Alexis funny backstory. When I was going through internship. I was working for Loblaw, which is a grocery chain.
I was working with retail, dietitians, and Alexis was like my boss’s boss. So she was way up there in the company. And I just remember always thinking, whoa, this woman is absolutely amazing. She’s so smart while also being incredibly chill. And I think you’ll get that sense as we go through this episode. Alexis really brings to the table. A ton of experience in corporate.
So being really high up in a corporate environment. She’s had her own private practice. She’s worked clinical, she’s sort of done it all. And now she works with dietitians to help them. Career shift. She does some career coaching and then she also teaches business skills. To healthcare practitioners.
So in this episode, Alexis and I talk about how do you get unstuck in your career? So if you feel like you’re at a point in your career where you’re like, I don’t really know. What the next step is for me, I’m feeling a little bit stuck where I am. There’s a lot of insight into that. And then also, how do we shift career trajectory?
So how do we move into a completely different domain? Then perhaps what we have experience and direct experience. And because we have a lot of practitioners who start in one area, they think, oh man, you know, maybe they’re in clinical. And then they realize, Hey, I want to do something different. I want to go into sales, but I don’t really know how to make that shift when I only have clinical experience.
So in this episode, Alexis and I talk all about that good stuff. so let’s get into the episode.
. Alexis, welcome to the podcast. Thanks so much for joining me.
Thank you so much for having me, Krista. I’m super excited. Yeah, me too. I actually haven’t had a guest for a long time, as you know, because I had a baby last year and ever since then I’m just like, you know, I just got to record episodes whenever I can, which is often in the evenings or whatever. And so I just find it hard to have those, like, standing interviews in the calendar.
But, I really wanted to chat with you. I know it’s harder to schedule when you
have
different time constraints than you used to. Yeah, totally. It’s just about kind of getting used to a new schedule. But but yeah, I really wanted to chat with you about, you know, your path and because it is very unique I would say in the dietetics world and then just some of the cool work that you’re doing today.
So let’s start there. Tell us about your career path and what brought you to where you are today.
Yeah, for sure. So, I’ve actually been a dietitian 20 years this year, which is a little bit crazy, I feel. I feel like the time just flew.
Yeah.
I really started off Out of school, so I went, I went to Guelph, I did the undergrad and master’s at Guelph and I really wanted to be a sports dietitian, like, work with Olympians, that was my goal and I really targeted, like, my early career path towards that.
At the time in Ontario, where I live in Canada, there There was just wasn’t any jobs, like it was really only you could be a consultant, you could do private practice in sport but there just wasn’t a lot out there for actual employment and I kind of needed a bit more stability in those early days.
So I did pursue the private practice in sport but I worked in kind of all the other traditional dietitian roles, like family health team, outpatient taught at a college, just like kind of did a bunch of different things for the first few years of my career. And I think, I think it was really a good experience.
I feel like it gave me a broad exposure to just like the health system and kind of all the different areas that dietitians can work within kind of the traditional realm. And then it was about 2007 where I saw this posting for grocery store tours. And it was a company that was like a little, A small company in Burlington, where I live and they were a vendor of Loblaw, and that company was called Primacy, and they ended up I ended up going and talking to them, and it turned out they didn’t really have anyone to, like, have it.
manage this grocery store initiative program. So I ended up just jumping right into that and leading a event based nutrition program in grocery stores across Ontario. And it was kind of in conjunction with pharmacists. We did like health promotion events every month. So I did that for a couple of years and then that program kind of faded away.
And I decided like I’m going full tilt on my sports nutrition business and I did that again for probably about two more years and I was, I was really enjoying that. At that same time, I was like really getting into my own sports doing triathlons, did, did my Ironman then was just kind of really focused in that sports space.
I even bought like a storefront to have my counseling office out, like we bought a live work unit, so I had like a business with a bricks and mortar like storefront. So it was a really cool time. But I, I started finding it just really hard to balance like the ongoing need to be marketing. And it, at that time, it was kind of before social media was just starting really.
And most of my marketing was like going and doing talks and like going to events and it just became really hard to balance. I was working like every evening and most weekends. So I just kind of started thinking it would be nice to have maybe like a little bit more of a traditional schedule.
And I ended up applying for a job at Loblaw. It was actually a product development dietitian role. And when I went to interview, they ended up You know, letting me know that they actually were looking to hire someone to run programs like health and wellness programs. And they had seen that I’d done something similar with one of their vendors in the past.
So that’s kind of what led to me working with Loblaw. And I started there in 2011. Started with like kind of just trying to figure out how to build a dietitian team and also how to build nutrition programs for the retail setting. And I had a lot of like collaboration with peers in the US that were really knowledgeable in that space.
But basically started that program and grew it. over 10 years time. And that started like with 10 dietitians in the Toronto area and then we had a team of over 90 nationally by the end of my time there in 2021. So I think it really was the inspiration for what I’m doing now. I did not have a business background other than my own kind of entrepreneurial skills that I’d had.
And that really is what inspired me to start business for health professionals, because I just felt like I kind of had to learn things the hard way and learn a lot of it just through experience. And I felt like there was an opportunity to just give health professionals a high level education and knowledge in business areas of focus and a little bit more targeted towards working in real time.
like a corporate setting because I felt like there were a lot of people like yourself doing great things in the entrepreneur space, but there wasn’t really anyone kind of helping health professionals make career transitions into working in like business and industry settings. So that was what kind of inspired me.
I reached out to my business partner, Melanie Byland, who actually had pursued her MBA to help with developing those courses. So we kind of, ended up founding Business Skills for Health Professionals a couple years ago. And I quickly realized that people were actually looking for not just education, but like career coaching.
And that’s kind of what led to where the, the two main offerings I have today. One of those being the Career Transition Program, which includes the courses, but is more of a focus around like helping people figure out how they’re going to land and that can be supporting them with their resume, like how to write compelling cover letters and also like the networking strategy they need to employ to kind of find unique roles.
So that’s one of my main programs. And then. I also found there was a gap in the industry for people that are already working in non traditional settings. So a couple months ago, I launched a membership for health professionals who are working in settings beyond clinical. And that my vision with that is really to create a space where we can talk freely about some of the challenges we face.
So for example In one of our sessions recently, we were talking about like, how do you position yourself for a promotion? How do you negotiate compensation? So a lot of those things that maybe aren’t all that often talked about. Really trying to create a safe space where we can kind of have some of those conversations.
Oh yeah, that’s kind of the journey. Very cool. And I think, I think what’s so interesting about the work that you’re doing now is that you do come to the table with the entrepreneurship side of things and also the corporate side of things and also the clinical side of things. And so you can really speak to dietitians sort of across the board, which I think is, is really cool.
I’m curious and just because as you were talking, I was thinking about a few friends that I have, a few peers that I have, who went, we went to school together and we all became dietitians at the same time. And they’re at a point in their career right now where they are feeling quite stuck. And, you know, maybe applying for jobs as they come out on Indeed that look interesting, but not hearing anything back.
Or, you know, have been jumping from contract to contract to contract to contract and are having a really hard time finding something permanent. I’m curious, like, what are some of the sort of first steps that you have somebody do when it comes to getting out of that stuck space.
Yeah, I think it can be, there’s kind of like three things that come to mind.
One is, Maybe thinking a little bit beyond what you traditionally think of as opportunities for a dietitian. So, you know thinking really broadly about what exists out there and one of the areas that people often are like Oh, I would never do that is like sales
and I
think like there’s actually a ton of opportunity in that field.
for someone with the background of a dietitian, like that’s just one example. Looking at kind of interesting companies, like I often get my clients to start brainstorming companies that excite and intrigue them, and then start making connections at those companies whether it be just, you know, cold reach outs on LinkedIn or, you know, finding connections in common and asking for an introduction.
There’s lots of ways you can do it, but I think in today’s job market, which it’s super common for jobs to get hundreds of applicants and for people to not hear back at all. It’s sad, but it’s just the reality. I think you really have to do something kind of above and beyond and have a connection to stand out.
In kind of the job market when you’re going after some of those maybe roles where it’s a little harder for someone to see you fitting into and that’s probably like another thing we talk a lot about is like, if your resume reads like a clinical dietitian, it’s probably needs to be kind of Refreshed a little bit sound more business focused if you’re kind of going after different opportunities.
So yeah, those are kind of some of the things that I talked to people about who are kind of stuck, but it’s definitely a big challenge.
Yeah. And so do you feel like, so if somebody wants to make a switch from like clinical to something in business, whether that’s corporate, whether that’s sales, whatever, do you think that having formal business training, so having, you know, an MBA or going back to school or whatever, is that a must?
I don’t think so. I think you can definitely learn. some of these business basics from a different, a number of different channels. So whether it be if you’re working in an organization and there’s an opportunity to get exposure to maybe like some management principles or like dig into understanding like finance a little bit further that can be a great place to start.
It’s just kind of like, Leveraging what you already have at your fingertips. And then I think also looking at what resources are available in terms of like podcasts and books. So like Harvard Business Review has like tons of great resources there and good podcasts. And then that was kind of what led us to develop this.
Our courses, they’re really high level like each course, we have five of them in total and they take about an hour. So it’s really just to give you, like, what are some of the lingo that you probably have never heard of like B2B and B2C and, you know, the things that maybe as a clinical background, you don’t fully understand.
And they’re really geared towards like health professional language and looking at how you can maybe apply some of those transferable skills. So, yeah, I definitely think there’s lots of different options as an alternative to an MBA. I mean, an MBA is, is incredibly valuable for a lot of people. But it’s just not always feasible, especially like if you’ve already invested in one master’s degree, which is now becoming You know, like you have to have a master’s degree in many places to become a dietitian now.
I think it’s really useful to kind of look at what else different ways you can learn business skills.
I’m curious what were, this is, is sort of a random question, but what were some of the things that you loved about working in a corporate environment that didn’t exist in a clinical environment, or that you didn’t get a chance to see or exposure to in a clinical environment?
Mm hmm. I think I really enjoyed being part of like strategy work. And I didn’t really have the ability to do that in like any of my traditional roles. So, being able to take on like innovative projects and see them through like that cycle of, you know, customer research and understanding, like how can we solve problems and then building programs and solutions and then marketing those.
I just really loved that. Like whole cycle of bringing something to fruition. That was really interesting for me. Yeah, I think that’s like one of the most exciting things on my end. Cool.
I also just think like, in, you know, remembering my time in corporate, I think one of the cool things about corporate is that often you know, corporations have money that hospitals or health teams don’t have, and so you end up getting some pretty cool experiences, whether that’s to be able to go to, like, off site business planning sessions in, like, really cool locations, or You know, even just like, oh, there was something else I was going to say.
Yeah, just, oh, getting to see, like, really cool speakers. Like, I remember we, they had this session at the cor, at the company I worked for. They had this, like, public speaking session. They brought in a public speaking coach, and you could just, like, go and learn about public speaking. Speaking from this person.
And I think that I remember, you know, going through some of those experiences and just being like, Oh, this is so cool. Like I would never have gotten exposure to this or been able to do this in the public health unit, you know, no shade, but it’s just right. Like it’s, it’s very different. It’s a different environment.
These are companies that have money to spend and aren’t afraid to spend money in different areas. So it’s just kind of, you
know.
Fun things like that. I
think kind of to add to that too, like just having access to like marketing teams and other professionals who are really skilled in different areas of business was really cool for me.
Like having, you know, an HR team all that support from like that corporate structure I found extremely beneficial. And I would say another thing that I found. And this depends on the organization and it can shift within your time at an organization is the ability to kind of be intrapreneurial, which is like,
I don’t know if
you’ve ever heard that word, but it’s like having entrepreneurial within an organization.
And that can be really exciting to I think it’s more possible to maybe come up with programs and innovate with a little bit less like red tape in business that it may be in some of the more like. government funded kind of settings that just have, you know, different protocols to be able to get approval to do things.
So I really enjoyed that part. And then, yeah, to your point about like the public speaking training, a lot of companies have really great like professional development resources in house where they bring in like external speakers. I took a ton of courses on leadership and coaching in my time with Loblaws in the retail setting.
And I just found like, that was amazing.
Real quick, I just want to pause this episode to talk about a brand new piece of content that we’ve recently released in the Dietitian Success Center membership that is available to all members. And this is our thyroid toolkit. And I want to tell you exactly what’s included within this toolkit. So if you work with patients or clients, chances are you’ve probably encountered thyroid issues, whether that be hyperthyroidism, or hypothyroidism.
These conditions are incredibly common in the nutrition world. So with this updated toolkit, we provide you with a full evidence summary that covers the background of thyroid disorders, how they’re diagnosed, common medications used for treatment, medication, nutrient interactions, and considerations, of course, when it comes to nutrition therapy.
Including how to handle when a client comes to you for weight management, considerations for things like cardiovascular disease and diabetes, or gastrointestinal issues that often come with thyroid issues. And plus, we cover specific nutrients that are relevant for thyroid disorders and the evidence surrounding these things.
Things that you’re probably going to be asked about, like vitamin D supplements, B12, goitrogens, soy, gluten, and so much more. And not only do you get this comprehensive literature review, but you also get the complete collection of client handouts. Which you can provide to your clients either as printouts or via email, whatever you want.
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I’m curious, what has the experience been like, and more specifically, like, what have been some of the bigger challenges that you’ve faced in making that leap from corporate now back into entrepreneurship, but I’m assuming entrepreneurship sort of in a different landscape than entrepreneurship than, that you were used to previously.
Yeah, for sure. Yeah, things like if I think back to my first entrepreneur experience, it was like I kind of mentioned when I was talking about my career path, it was kind of before a lot of the marketing that we do now, like SEO didn’t exist, social media didn’t exist. So I think that’s probably been one of the bigger challenges is like, Hey, Having to learn everything as kind of a solo, like, small business just the shift of, like, having resources to suddenly, like, the buck stops at me and I kind of have to figure out the marketing and the technology.
I think the technology is probably another big challenge for myself in just, like, there’s so much opportunity with tech as an entrepreneur, but it can also be really overwhelming. I do think one of the things I maybe have going for me is I’m actually not a perfectionist and I don’t overthink. I can be a little bit more impulsive than maybe some people that I know.
And sometimes I think that’s actually really valuable in entrepreneurship because you just aren’t afraid to like try things and fail and test things out, which I think is a big part of the learning that you have to kind of go through. But I would say another big thing I missed. is having a team.
I actually really love leadership and I loved being a leader. And it’s something I still kind of think about, like, how can I bring that into what I’m doing now? Haven’t quite figured that out yet, but definitely an area that I’m missing.
Mm, yeah, totally. I completely relate to that idea of, and I feel the exact same about myself, like, I think actually not being a perfectionist and being more impulsive, I totally identify with that.
I think I’m the exact same way. But it, yeah, to some extent I think you, you have to be a little bit because you can spend a lot of time, otherwise you can spend a lot of time and I’ve, I’ve seen this a lot where you, and I, I used to be this way, like when I was first starting out with my own creative endeavors, like I remember I used to, when I had a food blog, I would spend An insane amount of time on each like blog post recipe.
I’d be like, this has to be perfect. Like, you know, it has to be written perfectly. It has to be all these things. And now that’s just, and then I realized that when I was doing that, I never created anything. I never put anything out there into the world because I would spend so much time in that. zone of like planning it to be perfect and planning, planning.
Yes. Yeah. Yeah. Totally. I always
joke about being stuck in strategy. Yeah. And actually I think one of the things that helped me is I kind of was like in the midst of a bit of a career crisis before I started this business. Midlife crisis, career crisis. whatever. Anyway, I worked with a coach to take a course on designing your life.
And his name is Ingo
Routh, super cool course, where the concept of like prototyping was introduced to me. So I had this idea about business skills for health professionals. And I was like, Okay, I have to develop six courses in all the different business areas, like marketing and finance before I even launch.
Yeah.
And I learned that Actually, I need to prototype this. So I ran one webinar, like one paid webinar on one topic, created the content for that, ran it, and then kind of got the feedback from the participants. And that’s what led to like the topics for the future ones. And I think that was really important for my journey of just like not getting stuck in strategy.
But some of the other areas, like I see a lot of other people in this space is like, you want to build an online course, but you’re like, what platform should I use? Oh yeah, there’s so many and they all cost like wildly different amounts. I’m like, you just got to pick one and try it. It’s not like you have to be tied to it forever.
So yeah, absolutely.
Yeah. That’s very wise advice. I completely agree. So I’m curious for someone who is Not necessarily wanting to make a complete career shift, but is maybe wanting to move up in a company into maybe more of a management or more of a leadership role. What are some pieces of advice that you have there?
Yeah, I think definitely like if you’re really interested in maybe like Progressing with the company that you’re in, internal networking is really valuable, and that can be like booking coffee with people in leadership roles in different areas and departments. So for example, like marketing maybe like consumer research, like just kind of starting to network internally and get yourself out there.
And then I think just attending like any events that your company puts on and like taking all those courses that are offered. It can be time consuming, but I think that’s where you can make a lot of really great internal connections. And then I think the last one is like a lot of people are afraid to tell their leader that they’re interested in moving up because they don’t want their leader to be like, Oh, you’re going to leave.
And I actually had a leader very early on that said, where do you want to be in five years?
And
I was like, okay, I want to do this. I want to be here. It was really great to have that question asked and then I had subsequent leaders that actually never, like, not, that wasn’t something that was asked on a regular basis, and it was something I took into my own leadership, was like, I asked my direct reports, like, where do you want to be, like, how can I help,
And then kind of related to that, like, asking for help.
And that could be like an internal mentor. That’s not your boss is typically what I would say, like find somebody who’s in a leadership role in another area to be maybe like an internal mentor. And also like the concept of Oh my gosh, sponsorship,
like
internal sponsorship, like who are the people you can kind of connect with that.
When things are being discussed at a high level are going to like talk about you when you’re not in the room and bring positive things forward about you. So I think those are some of the things like with internal networking that can be super valuable. That’s
so smart.
Oh, and I have one other thing.
Sorry. Definitely. If you’re looking to like get into management and you don’t really have management experience, I actually talk about this a lot. Look for ways you can get involved in like, Management outside of work potentially like maybe consider a board and rather than being like a treasurer or a secretary on a board like go for a more of a leadership position on a board like chair or, you know, president of the board, because that can be a really great way to get experience and it doesn’t have to be.
like a board of a big organization. It could be like, like I was on my running club board
and
then I was on my preschool of my kids board and I found those experience like really did help with just confidence and leadership experience.
Yeah. That’s so smart. I think sometimes we, yeah, we think, A little bit maybe too narrowly about how we can get experiences and thinking, Oh, this isn’t available to me in my job right now.
Therefore I can’t get it when in reality. Yeah, in our personal lives, there’s so many opportunities for that too. So that’s, that’s really smart. And so I’m wondering as somebody who has a lot, because we do have a lot of like, Dietitians in training, dietetic interns, students, and so not just speaking about, you know, to them, but just dietitians in general.
As someone who has a lot of management and a lot of hiring experience, so you’ve led teams before. Yeah. What do you feel like are some of the attributes of like your most valuable people? So people that you look back on, you’re like, ah, that person was great to work with. They were great to have on my team.
What were some of the attributes? Yeah.
I think the people that were curious and really like asked a lot of questions were incredibly valuable because sometimes they questioned the way we were doing things. And I was like, yeah, why are we doing it that way? And then it was an opportunity to create change which I always found like really, really valuable.
So curiosity. And then I would say it’s a little cliched, but just like having a growth mindset, I think. It’s really about like confidence, but having the confidence that you can learn what you need to learn to do something different or to like grow in a certain area. That’s kind of how I look at growth mindset.
It’s, it’s like, okay, yeah, I know I can learn finance if I have to because I want to be in a leadership role. So kind of that, that mindset. And then I would say communication specifically around like being able to adjust your messaging to the audience that you’re with. So if you’re talking to like health professionals, you’re talking one way.
If you’re talking to a grocery store manager or, you know, somebody in marketing or whatever, like different people in your business, executives, You really have to think about, like, how you adjust what you’re sharing, the detail, like, all of those things. And I think that can be a really good skill to kind of hone in on from, like, a communication perspective.
Mm hmm. Yeah. Oh my gosh, totally. I couldn’t agree more, I think, about Even in, because we take a lot of students, we take a lot of interns with Dietitian Success Center, and I did previously in my last role as well, we have a lot of interns. And I totally echo what you said about curiosity, and the people who just seem genuinely interested were always the ones that we were like, Oh, great.
Do you wanna work with us again in the future? Yeah. For like a, you know, a paid opportunity in some capacity or whatever. It’s always those people that you just want to come back into your fold. ’cause you’re like, Mm-Hmm, , you get it. You believe in what you’re, what we’re doing. I could tell that you’re interested.
And yeah, I just love that. I love that.
Mm-Hmm, . Yeah. I think you’re right though. ’cause like when they ask the questions it makes you feel like they’re invested in
Yeah.
Kind of what. You’re doing and I found that like I’ve taken a few students since being an entrepreneur again, and I definitely have found that.
the ones that are naturally very curious about how I’m, you know, what am I doing? What’s the point of it? Like asking those questions rather than just like, what’s my project?
Yeah. You know,
there’s, there’s a different level of engagement there. And that is something that I also have hired a few of them to do like projects here and there after the fact too.
So
yeah, exactly. Oh, that’s awesome. Well, thank you so much, Alexis. It was so good to chat with you. That was super interesting, super informative. Where can the audience find out more about you and the work that you do?
Yeah you can go to my website, bizskills, B I Z, skills4hps. com, and then LinkedIn’s probably like the most social platform I’m most active on.
Yeah. So you can look me up on LinkedIn and, yeah, or you can join one of the Facebook or LinkedIn groups. So, yeah. Cool.
Awesome. I feel like LinkedIn is just very underrated. LinkedIn is a good spot. It is. Yeah. Yeah. I,
yeah. Yeah. Yeah. I’ve been using it pretty much solely to, to work on because I feel like it aligns well to the business that I’m running.
Yeah, totally. But,
yeah, there’s a lot of people that aren’t on it, though. I actually found that. So I had a LinkedIn group and I was getting, like, way less traction with the LinkedIn group until I started a Facebook group. But I’m like, you kind of need to get over to LinkedIn if you’re trying to get into, like, non traditional careers.
Totally,
totally. So if you’re listening and you don’t have a LinkedIn group. set up, go and set one up. Yeah. And I have a guide on how to do that.
So I have like a
freebie guide on how to set up your LinkedIn. So yeah. Okay. Awesome. Do you want to send that to me and I can put that in? Yeah, for sure.
Okay.
Cool.
Awesome. Okay. Thanks, Alexis. It was so good to talk to you.
Thanks for having me.