If you’ve ever wondered whether starting a podcast is worth it for your business (or even if you haven’t yet!), you’re going to want to listen. In this episode, my friend and fellow RD, Ana Reisdorf, interviewed me for her RD’s Who Thrive Facebook group, and she is graciously letting me share it on my podcasting platform, too! We talk all things podcasting and why it’s one of the most powerful (yet underused) tools dietitians can leverage to build trust, grow visibility, and bring in clients.
We dive into everything from tech setup and tools, to monetization strategies, to how I’ve stayed consistent with the Dietitian Success Podcast for over 200 episodes (and why it continues to drive business growth, even with a niche audience).
Whether you’re podcast-curious or just looking for a fresh approach to your marketing strategy, you’ll walk away with realistic, actionable insights on what it takes to get started and keep going.
Inside the episode:
- Why podcasting builds trust in a way social media can’t
- How to plan content without burning out
- Tools we use to keep things efficient
- What kind of podcast content actually converts
- Strategies for sponsorships and monetization
If you liked this episode, make sure to rate, review, and subscribe – and share it with a fellow dietitian!
Links:
- Join our FREE dietitian community
- Book your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)
- Join the RDs Who Thrive Facebook community
- Check out Ana’s Freelance Writing website
- Check out the GLP-1 Hub
- Follow Ana on Instagram: @active_to_passive and @GLP1Hub
Transcript Summary:
[00:00:00] Welcome & Why We’re Talking About Podcasting
- Ana and Krista share why podcasting is still so relevant
- Why dietitians often overlook it—and how it can be a game changer
[00:02:00] Podcasting vs. Other Marketing Tools
- Podcasting = Trust-building on autopilot
- How it compares to social media and other forms of content
[00:04:00] You Don’t Need a Huge Audience to Succeed
- Real examples from small but profitable shows
- Why niche podcasts convert better than broad ones
[00:07:00] Content Strategy: Where Do Ideas Come From?
- Krista’s 5-part outline for every episode
- How to pull topics straight from client questions and feedback
[00:10:00] Streamlining the Process to Stay Consistent
- Why Krista ditched her pre-recorded intro and keeps it simple
- Editing tools, batching tips, and making recording feel light
[00:13:00] Calls to Action & List Building
- What actually works when converting podcast listeners
- Why your #1 goal is to get people on your email list
- How to avoid CTA overwhelm by focusing on one key message
[00:16:00] What if You Don’t Want to Sell 1:1 Services?
- Ana shares her approach to building free content + brand sponsorships
- How both hosts use packages to pitch podcast advertising opportunities
[00:21:00] Getting Found: How to Grow Your Podcast
- Social sharing, blog repurposing, and collaborating with guests
- Why SEO, YouTube, and email lists matter in the long game
[00:26:00] What Tech Tools Do You Really Need?
- Must-have gear and budget-friendly options
- Descript, Buzzsprout, Riverside.fm, and AI tools to streamline your workflow
[00:30:00] YouTube vs. Podcast Platforms
- Krista’s take on YouTube Podcasts vs. traditional platforms like Spotify
- The case for uploading your audio as video (and how she repurposes)
[00:34:00] Final Thoughts on Getting Started
- Why perfection isn’t the goal—consistency is
- Start simple. Record. Upload. Repeat.
