We’ve all been there…wondering if we need to go viral or hit 10k followers before we can really grow our businesses. But the truth is: you don’t need a big audience to make real impact (and real sales).
In this episode, I sit down with Libby Rothschild, founder of Dietitian Boss, to talk about the difference between audience size and business strategy. We dive into why having thousands of followers isn’t necessary for growth, and what actually drives sales in a nutrition business, especially when you’re just starting out.
We cover:
- How to shift your mindset around follower count
- Why strategy beats tactics every time
- The importance of clarity in your message and ideal client
- What metrics really matter (spoiler: it’s not likes or follows)
- How to build trust and authority with even a small audience
Whether you’ve got 50 followers or 5,000, this episode will help you feel confident in your ability to make an impact and grow your business.
Links:
- Join our FREE dietitian community
- Book your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)
- Follow The Dietitian Boss on Instagram
- Check out The Dietitian Boss Library here
Transcript Summary
[00:00:00] Can You Make Sales With a Small Audience?
- Why follower count isn’t everything.
- Krista shares her experience building DSC with <3,000 Instagram followers.
- Libby explains why conversion skills matter more than reach.
[00:03:00] Strategy Over Tactics: What Actually Drives Sales
- The problem with obsessing over outcomes like likes or follower goals.
- Why you need to prioritize who you’re talking to and how you’re connecting.
- How to think about content through the lens of clarity and value.
[00:07:00] The Reframe: You Don’t Need to Be an Influencer to Be Successful
- Why content marketing is a skill (and takes practice to get right).
- A reminder that each view is a real person—and that matters.
- Focusing on community over comparison.
[00:10:00] The “Perfect Offer” Trap & Why Feedback Comes First
- Why dietitians tend to build full programs before talking to a single client.
- The same goes for content—test, learn, and repeat.
- Learning to detach emotionally from posts that flop.
[00:13:00] Social Media as Part of a Larger Marketing Strategy
- Instagram isn’t your only option.
- Consider SEO, podcasts, community networking, and more.
- Align your marketing with your goals, time, and target audience.
[00:15:00] Why Business Skills Are Just as Important as Clinical Skills
- Business and marketing aren’t covered in most dietetic programs.
- How Krista and Libby are helping fill that gap through education and mentorship.
- The importance of owning your voice and showing up online.
[00:17:00] Final Reframes & Mindset Shifts
- You’re not behind—you’re learning a new skill.
- Don’t compare your beginning to someone else’s middle.
- Social media gives you a chance to reach people who genuinely need your help.
