What does marketing for dietitians look like in 2025 (and beyond) and where should you be focusing your energy for the future?
In this episode of the Dietitian Success Podcast, I sit down with Ana Reisdorf, RD and founder of the RD’s Who Thrive Facebook group, to break down the real trends we’re seeing across the industry. From social media growth (yes, it’s still possible – we’ve DOUBLED our Instagram followers in the past few months and I want to tell you exactly how) to SEO shifts, AI, and old-school referrals, we cover it all.
Inside, you’ll learn:
- The strategies that are actually working for dietitians right now
- How to apply “if you know, you know” content to your marketing
- How to talk about benefits vs. features in your marketing
- Why word of mouth will never go out of style
- The role of websites, SEO/AEO, email, and podcasts in the 2026 marketing landscape
If you’ve ever felt stuck, frustrated, or like you’re “doing marketing wrong,” this episode is your permission slip to rethink what’s possible.
Links:
- Join our FREE dietitian community
- Become a Practitioner Member
- Follow @dietitiansuccesscenter on Instagram
Transcript:
Well, hey there, and welcome to a new episode of the Dietician Success Podcast. I bet you didn’t think you were gonna see me show up in your podcasting app because the last episode that I published was about how we were taking a little bit of a hiatus on the podcast, and I don’t even remember if I said it or not in that episode.
But the thought was that I was actually gonna take a hiatus until after my maternity leave, which I haven’t gone on maternity leave yet. And so we’re still pre maternity leave. However, I have a couple episodes that I just really wanna share with you. I, and so I thought I’m just gonna pop back in because there’s no rules.
There’s no rules. I’m just gonna pop back in and share them with you because I think that they’re super valuable and maybe relevant for. Well, I think this episode particularly is gonna be relevant for any of you listening because marketing is something we’re all thinking about. And as we get towards the end of the year, we want to be thinking about, okay, well what is the strategy we’re gonna bring into 2026?
But anyways, all that to say, I actually today, this morning. I did a Facebook Live in the RDS Who Thrive Facebook group with Anna rdo. If you are not in that Facebook group, if you don’t know Anna rdo she’s a wonderful dietician and her and I have talked a lot about business on this podcast and in different capacities.
And so we decided to do a live in her Facebook group to talk a little bit about marketing and just like what. Is marketing looking like right now? How is marketing shifting and changing in the world of ai? So we talk about blogging, SEO chat, GPT, Instagram, we talk about all of these topics and so I thought, well, I already have this video recording.
Let’s just repost this as a podcast to all of you good listeners, because I just think that the information is so great. And what I love about this episode is I feel like we get very. We get pretty granular about like actual tactics and strategies that we’re both using like step by step to do things like grow Instagram or we talk a little bit about how to get word of mouth going or how to get more people on your email list through word of mouth.
It’s pretty interesting conversation in my opinion. I hope you find it interesting too. And so anyways, I thought I would just reshare that as a podcast episode. And then I actually have another episode that I wanna share with you too. Maybe will come out next week. But I wanna talk you through how I’m planning my maternity leave because I’ve actually had a lot of questions about that.
When I had my first baby in 2023, I had some questions about that idea of like, how do you plan to take time off from your business, whether it’s a maternity leave or just like a longer, you know, if you’re just looking to take a few months off I know a dietician right now who is gonna be taking a few months off.
To travel in 2026. And so how can we plan that and what does that look like? And so I thought I would talk through in the next episode just exactly how I’m doing that now that I’ve done it twice and I’ve gone through that planning process exactly what that looks like and I can share, you know, the template that I use, et cetera.
So anyways, those are you, you can expect a couple episodes coming from me. But anyways, I do hope that you enjoy this episode. The other reason why I actually wanted to, or the other, the other thing that I wanted to mention in this podcast episode, which I think some of you might find fun or exciting, is that, and just to give you a little insight into what we are planning with Dietician Success Center.
So for those of you that are new to us and perhaps don’t really know what we do, so with Dietician Success Center, we are a membership site specifically for registered dieticians, and we provide registered dieticians with an all access pass to nutrition, plain language client handouts to evidence summaries so that you don’t have to, so that you can really cut down on your.
Prep work going into client sessions. You don’t have to create client handouts yourselves. We do all of that work for you. We do all the research, the approval, the validation, the updating, all of that good stuff. We have video courses and then we also have CEU trainings every quarter. And so anyways, we, so we offer that to dieticians all under one roof within the Dietician Success Center practitioner membership.
Now, formerly last year and prior to last year, we also had a tier of our membership that was titled the Nutrition Plus Business Tier. So we have the nutrition tier and the Nutrition Plus business tier. Now we have the practitioner tier, and then we actually made the decision at the beginning of 2025 to, essentially not enroll anyone else new in the business tier of the membership. Now, anybody who had access to that content before still maintained access to that content. So, you know, nobody was kicked out of that tier of the membership or anything like that. But the reason why we did that, like one of the big reasons why we did that is because.
I am just really thinking so critically about the best way to deliver business training and business content, because I just feel like I’ve learned so much over the year through different modalities, and formerly in the membership, like the vast majority of content was video-based course content, like self-paced, video-based course content.
I just think that that is only one small way to actually learn about business, and I just, you know, the more experience I get, the more people I work with, the more dieticians I talk to, the more I realize how necessary it is to have more. I don’t know the best way to describe this. I guess it’s like. To offer more ways for people to be able to learn and implement and more support when it comes to the implementation piece, I think, and that’s, that’s really the biggest, the biggest component there because business is so nuanced.
Right. Like it truly is, there’s no one way to start or grow a business. There’s no one right way. There’s no one way to market a business to run a business. And so, you know, it’s one of those things that I feel like. We need like a multifaceted approach in order to really be able to get ourselves from A to B.
Now, I know that does sound a little bit vague at this point in time, but all that to say is it’s really just, I’ve been thinking so deeply over this last year about exactly how we want to deliver business content and business training. In order to just help you actually do the work and move from A to B.
And part of that is the content piece, but also a big part of that is the delivery piece. You know, how do we set you up for success and how do we offer it? Now, another piece too, I’ve always loved to work with dieticians one-on-one on their businesses because I just think one-on-one. Again, every business is different and sometimes you just need somebody to be like, Hey, can I bounce this idea off of you?
And like, what should I do now? You know? And I totally get that. But it’s like the battle of, okay, how do we, how do we offer that type of support at scale? And so we’re figuring that piece out too. You know, what does that look like? If we feel like that’s something that people want and need, what does that look like?
Now, if you’re sitting here being like, oh no, but I already joined the practitioner membership, or I’m already a DSC member and I wanna join this entrepreneurship membership in 2026, don’t worry, of course, for any of our members, and even if you join Practitioner now, which you should, because it’s gonna help you save time immediately and feel more prepared going into your client sessions and streamline your workload, et cetera, et cetera.
But you’ll just, if you want to end up upgrading to entrepreneurship, you can do that at that time. You would never have to like pay for the membership in totality. Again, it would just be whatever the upgrade fee is for the difference in price between practitioner and entrepreneur. So anyways, this was all long-winded, but it’s because I just really wanted to give you a little bit of insight into like my thoughts and where I’m at and where we’re at as a company in terms of what we want to do and how we wanna deliver on that.
Piece, the, the entrepreneurship piece. And so we are actually looking for feedback on some thoughts and ideas we have with in relation to what we wanna offer with an entrepreneurship tier of the membership. And so there is a survey in the description of this episode. Where you can give us your thoughts on a number of different questions that we’re asking there about just like your business, what you want, what your goals are, what your challenges are, et cetera.
It’s totally anonymous. It’s really just for us to be able to collect that data and collect that feedback on what we wanna offer and how we wanna offer it. So anyways, all that to say, please fill out that, that feedback form that would be super helpful to us. And. Okay. I think that’s it for me. I didn’t anticipate I would talk for the first 10 minutes of this episode, but here we are.
Now I’m going to segue into this recording from a Facebook Live. So I apologize the sound quality is gonna shift because we did it as a Facebook Live and we had to do it on our mobile. Mobile, we had to do it on our mobile. We had to do it on mobile because you can’t do a joint live on desktop and Facebook, which is so silly.
But anyways, so I wasn’t able to use my good quality mic because it only, it only hooks up to my computer. So, the sound quality is, is. So, so, but I promise you the material that we talk about is amazing. So I hope that you enjoy this episode. I hope that you fill in our feedback survey. I hope that you join us in the practitioner membership because we would absolutely love to have you.
And yeah, stay tuned for another episode that will come in the next couple weeks about planning for maternity leave.
All right. Well thank you everyone for all this waiting for us to, this is an experimentation moment. Yes. Awesome. Well, looks like we maybe have one viewer, so that’s cool. Love it. Good. Why don’t start. Okay, perfect. Perfect. So I’m really excited to welcome Krista today from Dietician Success Center.
Dietician Success Center is the premier sponsor of the RD two Thrive Group. So you may have seen some of the valuable things she’s been doing lately. But today we are gonna talk about marketing for dieticians. So specifically why don’t you introduce yourself, Krista, and tell us a little bit more about Dietician Success Center.
Yeah, for sure. Sounds good. I guess like my, like Anna said, I’m Krista, I am the founder of Dietician Success Center. So Dietician Success Center, we’ve been around for almost five years now, which is pretty awesome. It’s been, it’s been a ride and it’s been awesome. But essentially what we do is we provide.
Client counseling, handouts and tools for registered dieticians who work with patients and clients one-on-one. We also provide them with evidence summaries, video courses, and CE workshops so that they don’t have to worry about piecing together things on their own. They don’t have to do their own research online.
They don’t have to. Create client handouts themselves because we know if you’re working one-on-one with patients and clients, especially if you have a heavy client load, you know, that can be a lot of administrative time on your plate. And so we essentially take care of all of that for you. So it’s really intended to just be that all in one platform to support registered dieticians who are working with patients and clients all under.
One roof. And we have a lot of dieticians who are in the private practice space, in the business and entrepreneurship space. And so what’s been so cool is that. You know, having so many dieticians that are in that space, we hear a lot about dietician businesses and, and what dieticians are doing in business.
And I’ve also had the privilege too through my podcast, the Dietician Success podcast, where I talk a lot about business and entrepreneurship for dieticians. I interview dieticians all the time about their businesses and like what is working for them? Mm-hmm. What is not working for them. And so I feel like.
Because of that, I have such a unique perspective on just like dietician, business models, you know, what dieticians are doing when it comes to things like sales and marketing because you know, there’s never one way to do anything in business. Business is always nuanced. There’s so, so many different ways you can go.
And so anytime I get a chance to talk about marketing, I absolutely love that because I always wanna share. You know, maybe just a little bit of a different perspective on marketing. I think sometimes we think about marketing in a little bit of a, a box. Like there’s one way to do it. I have to be on Instagram, I have to be doing this, I have to be doing that.
And that’s just not the case. There’s just a million different ways you can market your business. And I think to some extent you know, most of them can work if we do them consistently. And so I always like to talk about just some of those different ideas. Okay, so yeah, like let’s dive in because marketing changes.
Yeah. All the time. Sure. You know, algorithms change, demands change. Yeah. All sorts of stuff. So what’s, what do you think is the hot thing people are doing, like right now in 2025 to market, like, get more, let’s stick with, I guess, private practice type businesses. Sure, yeah. And, and you know, I think, I think even if we’re talking about private practice businesses, I do think that this.
This can be applied to other types of businesses too, or other types of products that you’re selling. Okay. I think that, you know, if we, if we just start by like, let’s just define marketing first and what does marketing even mean? Right? And it’s really just how are we getting out there and getting in front of our ideal client?
And our ideal client is the ideal person who is going to purchase whatever we have to offer, whether that’s one-on-one sessions, whether it’s. You know, a course, whether it’s eBooks, whether it’s freelancing opportunities, consulting opportunities, workplace wellness, whatever. Who is that person that is going to be the most likely to actually purchase that thing?
Mm-hmm. And how are we getting what we offer and the value of what we offer in front of that person and how are we doing it consistently? I think that’s really one of the most important pieces when it comes to marketing and what a lot of people miss. Marketing is never a one and done thing where, you know, I post about my business once on Instagram or I create one blog post, or I get in front of a, you know, one physician in my community and suddenly I’ve marketed myself.
No, it’s like a consistent, consistent effort that has to happen over time, over and over and over again. But having said that, like we have seen just so many shifts in terms of how. You know, what marketing looks like in 2025, and I think marketing is actually always changing because we always have new channels coming out.
We always have new ways to get in front of our ideal client. You know, we social media channels are changing, algorithms are changing. AI is such a huge factor now that’s impacting things like website, SEO, and, and website traffic. Mm-hmm. And so, you know, I think in 2025 it’s a lot about thinking, you know, and maybe rethinking.
How are people looking for services or offers like yours? What channels are they using and what are they maybe not using as much anymore? You know, one thing that we’ve seen a lot, and this has been so interesting, is. For us as a business because we market ourselves in many, many different ways. And so I always like to speak from, you know, that experience of what’s actually working is we found that last year, website traffic, Google Search, organic Google search was always our number one referral source to our website.
Like consistently month over month. ’cause we track that. I think it was actually, I think word of mouth was actually number one. But then, google search traffic was, was always up there. And now we’ve seen this shift actually where social media is our number one and organic Google search traffic is still there, but it’s less than it was before.
Mm-hmm. However, we all are also seeing traffic coming from chat DPT too. Hmm. So it’s been a really interesting change just in terms of where we’re. You know, where we’re actually concentrating our efforts and, and now we’re putting way more effort actually onto social media, which honestly I really like.
Last year, if you talked to me about Instagram, I would’ve been like, like, nah. Like, we’re just not seeing really anything happening with it. And that’s completely changed and shifted. Now this year I’ll talk about, I can talk about that strategy. Yeah. I like, I wanted to ask you, because I’ve seen you. I don’t wanna say putting more effort.
Yeah. I’m sure you always put in effort because you’re wonderful in every way, but I’ve seen you like really doing some kind of funny things. Yeah. Things that even caught my eye on Instagram. So do you think that the increase was from that? Like more. Focus on it or, yeah. Like why? Why did that change? Yeah.
Okay. So it was actually really interesting. Earlier this year, what we did, I’ll, I’ll talk about it just like step by step so that somebody could actually do the same thing if they want to. So if somebody wants to look at our Instagram is Ad Dietician Success Center. I think that’s the one that’s. Grown the most this year.
That was like, you know, we were, we were posting consistently to that account for the last four years, but it’s only been this year that we’ve actually started to see meaningful growth. And to be honest, I just didn’t even think that that was possible anymore on Instagram to like actually have, you know, meaningful growth on an account.
And so it’s still a fairly small account, but it’s doubled in the last few months. So it’s gone from like 3000 people to like, I think we’re almost at 7,000 followers now, just over the last few months. So we have like four to 500 new followers every month right now, which that was not happening before.
And it’s been a very intentional change in strategy. And so, what we did is actually earlier this year. We read. And I should have, I always forget titles of books ’cause I read them on my Kindle and then I like never, never remember them. But it’s Gary v’s. Most recent book. Okay. Where I think it was actually, let me just, I have my computer open here, so let me just look it up.
Because Okay. Day trading attention. Day trading attention. So day trading attention. Yes. Okay. So it’s essentially a book all about social media strategy in 2025. And, you know, regardless of how you feel about Gary V and what he does and what he talks about, it was. We decided to read it as a team. So the team is myself and then Olivia and Maria.
Maria does operations and Olivia does content. We decided to do like a little mini internal book club just to read it and see, hey, is there anything we could take away from here? ’cause we were feeling a little frustrated for sure with just social media and kind of like, what is this? What are we doing here?
Sure. So we read that book and I will tell you, I think it was probably one of the most like tactical and practical pieces of content that you could read about how to actually you know, do social media in 2025. And so I recommend it for everyone, but it sort of changed our mindset. Around specifically Instagram and just this idea of posting what we call, and I can’t remember if he coined this, but it’s like, it’s if you know, you know, type content, which essentially is memes that like, it’s content that deeply resonates with only your ideal client and nobody else really, like nobody else would get it.
You know, people, other people would see it and they’d be like, oh, okay. Like I don’t get why that’s funny, right? But it’s like stuff that, like if you’re in that tight-knit niche of people, that community of people, you get it. And so we started posting more of that stuff. So what I mean by that, for us, ’cause we’re always communicating with dieticians specifically, is it’s like.
You know, the type of things that dieticians can resonate with, like assumptions people make about dieticians. You know, one of our biggest posts was about people thinking that dieticians are always judging their lunches. And it’s like what dieticians are actually thinking about, which is like, never that, you know, we’re never doing that, but it’s like that type of content that’s like, you only get that if you’re a dietician, right?
And so that was one of the biggest learnings, honestly, from that book was like. Just do, stop trying to speak to everyone and just try and deeply, deeply resonate with that, that specific niche that you’re really going after. Mm-hmm. So that was a big piece of what we started to do, just started do. And a lot of that was like incorporating things like humor too, which we’ve really found, has gotten a lot of traction to just things that people like, want to share with their people.
And then the other thing we’ve started doing too is like posting more sales content. So like, actually talking about what we offer. Imagine that, right? It’s like imagine actually talking about what you offer, but it, it’s so true, right? It’s like we’re so, it’s so easy. Not so easy, but it’s so much easier to create content that we feel like is just valuable, right?
It’s like value add. I wanna give you information. And we tend to hold back sometimes when it comes to actually talking about how what we offer can help the person who’s consuming our content. And so we started talking a lot more about the benefit. To the dietician of A DSC membership and not just the features we used to talk a lot about, you know, you get access to 350 plus client handouts and X number of evidence summaries and X number of CEUs every year.
And. Ultimately, I think what I’ve learned is people care so much less about that than they care about what is this gonna do for me? How is this gonna help me? And so we really try and speak more now to those pain points that we help dieticians with. So time savings, helping them feel more confident, helping them feel more prepared, helping them feel more professional.
Right. That’s a very different way. Of talking about what you do. And of course you can always tie that back to features. Sure. But it’s a very different way of communicating about what you do. And so we do that regularly now, whereas before it was just sort of like a once in a while kind of a thing. And so that’s all been part of the strategy.
But it really started with reading that book honestly, day Trading attention and just. Rethinking, I think, how you, how you think about content and putting content out there. Another piece to that too, which I think is just important to mention is focusing less on, you know, having one perfect piece of content and trying more the volume game of like trying to put.
You know, more stuff out there and just seeing what actually resonates. ’cause there’s really no substitute for testing and learning, honestly. You just don’t know what’s gonna work until you put stuff out there and you just see what resonates for people. And then you do more of that. What is the process?
Do you guys like meet, like for the month and then you’re like, okay, here are the things we’re gonna do, and then you go back and see like what resonated, what didn’t, like, how do you, how does the team work through that? Yeah, so essentially what we do is so I come up with all of our sales related content.
Okay. And then Olivia, right now, for the most part, she comes up with most of our, we call it like viral content, which is just more of that if you know, you know, type stuff. Sure. So she’s just always paying attention to like what is happening in the Instagram world, like what resonated with her as she’s scrolling through her feed.
We’re always saving ideas. We’re paying attention to what’s happening in pop culture. So like another post we did recently that did really well was, what about the summer I turned pretty right because like so many people are watching that right now. And so she’s always the one that’s like paying attention to that.
And so we usually take it on a week by week basis where. On Wednesdays, we will essentially, and we do it separately. So Olivia does her thing. I do my thing, I’ll plan out all this, the sales related content. Olivia will plan out all of the more like if you know, you know, type content. Sure. And then we, she’ll create it all in Canva.
And then she’ll post it on Slack or Asana. So those are two tools we use as a team. So she’ll post the graphic and she’ll post the caption, and then I approve it. Maria approves it, and then we just schedule it out. Okay. So we do it week by week. We don’t do it further than that generally. How many posts do you aim for a week?
Right now we’re aiming for anywhere from five to seven. Okay. Yeah. And so we find that that works pretty well. Interestingly, we’ve kind of found that if you post more than once in a day, sometimes it actually will. Like if we have a post that’s doing really well in the morning and then we post something else in the afternoon, sometimes it’ll almost like take over the traction of that original one.
Mm-hmm. I don’t know. It’s been kind of an interesting observation. Like the original one will like stop performing and like this other one will just kind of take, take it over, but maybe not perform as well. So I don’t know, we haven’t really found that meeting to post multiple times a day is super necessary.
Have you ever cross post any of that into other platforms? Always, like, it’s always just automatically shared to Facebook. We share some of it to LinkedIn, but I don’t really find that those types of posts do as well on LinkedIn. I find that. LinkedIn is really best for just like text based, like I find always my text based posts just do best on LinkedIn.
Like don’t even need to have a graphic or carousel or anything with them. It’s just like straight up text for some reason that just seems to perform the best. So yeah, mostly Instagram and Facebook is what’s linked. And then if it’s a reel, we’ll repost it as a short to YouTube as well. Oh, okay.
Because I know you were doing some YouTube when I spoke with you. Yeah. Before. So how’s that going? Yeah, for sure. So YouTube actually has been really. Interesting in that we are finding, we are getting regular traffic from YouTube with a teensy, teensy tiny audience, and with not having to post to it regularly.
And so that’s been really interesting because YouTube acts like a search engine, much like Google, right? People go there looking for answers. And so we have, I don’t even know how many videos we have. Maybe only like. 20 or 30 videos. And some of those are podcast episodes that have just been posted after the podcast has been recorded.
But some of the top ones are ones that have actually been like keyword optimized. So we’ve set them up so that they there’s a, a tool you can use. I’m trying to remember what it, vid iq and it’s an SEO tool specifically for YouTube. And so we essentially went in there and we searched for like topics that dieticians might be looking up.
So like, one of them was around PES statements. Another one was around like aime chart notes. And so we created some videos strategically that were like speaking to those keywords. Hmm. And they were kind of a bit of a set it and forget it. Like we posted those, I think about a year ago. And they do keep bringing traffic to our site, but we don’t regularly post YouTube videos at the moment.
Mm-hmm. I think we only have 300 subscribers. Like, it’s not like we’re trying to grow that or anything, but we do find that it brings people to us regularly. So that’s been cool. That’s, that’s what I like about YouTube. Yeah. You know, the others go, go away so quickly. Mm-hmm. You know, like even if you get traction on a post it, it’s only like a few days typically, and then it just goes away.
Oh, totally. You know, but like YouTube, because of the SEO component of it, like it could just keep going. Oh yeah. I have one, one video that has 40,000 views and Oh gosh. Every day. Gosh. It still gets, you know, tons of views because of the topic. Oh yeah. And do you have that like leading people anywhere?
Like is it driving people to a freebie or anything? To Right now it’s actually to a paid product and I sold Oh, sweet. 20 of them last month. Oh my God. That awesome. That just sits on the website and they, it, and I talk about it in the video and it just keeps cut. Like the sales just come in. I mean, that’s a dream situation.
I could probably improve the, sales page and do even better on it. But you know, the to-do list is long for the marketing. Yeah, of course. Yeah, of course. But also like, that’s just such cool data to have, right? Because then you can, you know, that like that’s something you can prior, or you may want to prioritize, right?
Because it’s like, oh, that’s actually bringing you sales, which is sweet, right? Like it’s actually working. And I think that’s such an important, important point. You mentioned it’s like you drive people somewhere. We don’t, you don’t just wanna like create the YouTube video. It’s like I’m creating the YouTube video, but I’m like trying to get people to opt into my freebie or like look at a paid product or whatever.
It’s like we’re trying to drive the traffic somewhere. So for us it’s always driving to our freebie, which ends up putting people on our email list, and that’s like our main sales channel. Okay. So talk about that. So when you create the content Yeah. You know, if it’s something like. Funny. Like you did one with like Oreos the other day or something.
Yeah. Like how would you tie in your freebie there? Or do you not necessarily do it for every single post? We don’t necessarily do it for every single post. I would say for most of them we do. And we essentially, so typically what we’ll do on Instagram specifically is like if we post something on Instagram, whether it’s a carousel or a reel or whatever we have many chats set up.
Mm-hmm. For anybody who isn’t familiar with ManyChat, it’s essentially that. It’s like an automation software that runs in the background where if somebody comments or dms you a specific word, then you’ll actually send them a link for your freebie. So for us, we have our freebie is our DSC starter kit, which comes with like free client handouts, PES statement, cheat sheet, a motivational interviewing cheat sheet.
And so. We’ll typically finish the post with like one image that’s like DMS or comment starter. And then when they do that, then they get an automatic link to download that freebie. Mm-hmm. So that’s how we do that on Instagram. And then basically then they enter like our freebie flow. Okay. Through our email list.
Same thing on actually on YouTube. We just share a link for the starter kit. And we just talk about the starter kit in the video. Sure. So we’ll just say like, we have this, you know, tool with a bunch of free resources for you. And so that’s how we do that, is we just talk about it. Sure. So then like if you wanna share your specific thing or, or just in general that you get them on the email list, you give them whatever the freebie is.
Mm-hmm. And then how many follow ups or emails like are people having success with? Like when do you push them for. A sale? Or should you just like give them value, you know, like that’s actually something I need to work do. Yeah, for sure. So we have a sequence that goes out over the course of two weeks after they join the email list.
And that sequence is really more so establishing the know, like, and trust factor, which is like, hey. You downloaded this freebie from us. And I should mention, I think, I think there’s an email that goes out every second day of that two week sequence. I believe that’s the frequency we use. And it’s essentially like, okay, you downloaded this freebie.
But then we, we check in and we say, Hey, did you actually download this freebie? Because a lot of people actually don’t, which is funny. I mean, we all sign up for freebies and then we never actually look at them. So we try and make sure people actually look at them, because when they look at it, then they’re like, oh, wow, this is actually really valuable.
There’s a lot here. Right? So that’s part of it. Part of it is just introducing ourselves. Like we have an email that’s like, Hey, here’s what we do. Here’s who we are, here’s what we do. Here’s the backstory, right? Like we’re trying to just establish that relationship. We share a lot of like additional value add pieces that people could check out.
So like our blog, YouTube channel podcasts. You know, here’s some more free stuff for you to check out. Again, just to help them get to know us as a brand. And then we start to talk more about the benefits of DSC to the practitioner. So how does it help you save time? How does it help you you know, show up to sessions feeling more prepared?
How does it help you, you know, cut down on your client prep time? How does it, so what are those things that it helps you do? And we try and really keep one idea to one email. So I think that’s important. It’s just like one idea per email, right? You don’t wanna overwhelm people with information. And so yeah, so essentially that’s our sales sequence.
And then after that two weeks, then they just get our regular weekly email, which is our. What’s new this week Blast, where we essentially talk about what have we released this week, or whether it’s new handouts or new pieces of content, or we’ll reshare something that maybe they didn’t know was a part of the library in the past.
Mm-hmm. So that’s how we manage that. Okay. And then in that initial sequence, when do you tell them like, this is the paid. Subscription. We have it. I think in the latter half of those two weeks of emails, then we start actually dropping the link for that paid offer. Okay. And then we will occasionally too, do like, welcome offers as well. So like if somebody’s been on our email list for a certain amount of time, then they’ll get sent a welcome offer with a certain dollar value off. So we’ll experiment with those occasionally. Mm-hmm. Because again, I think sometimes too, we played around with this a lot, but I think a deadline can be really important for people to make a purchase decision.
Yes. Versus if something’s just always available, it’s, it can always be something that you’re just like, oh, I’ll do that later, I’ll get that later, or whatever. So it can be helpful to have a deadline in place to help people say, Hey, you can get this dollar value off by this date. Yeah, definitely.
Yeah, definitely. Yeah. I think that, at least for my course, the, you know, deadline has was always when people would buy, like, I tried to make it every, I thought. Oh, I can just make it evergreen and I’ll have to keep launching it and like, honestly, it didn’t really work. Yeah totally. I know. It, it really, yeah, it, it really doesn’t.
And so it’s like, how do you make it, how do you kind of like do a launch model without having it open and close all the time? Right. Because like we do always want our membership available to people to be able to purchase because that’s how it, like for a professional tool like ours. You know, it’s not cohort based, so meaning people don’t like start a course and then finish it in a certain amount of time, right?
It’s like materials that they’re just using always every day, every week. So it doesn’t make sense for it to be an open and close model. So it’s like how do you have that deadline without making it open and close? And it’s usually by doing things like special offers or discounts or whatever. So, right.
Yeah. So how would you apply that to somebody with like a private practice? Because you could technically like sign up to work with an rd, you know, whenever. Yeah, yeah. Well, I think for a lot of rds too, because I, I don’t know, I don’t love like anything that requires, so if you’re doing one-on-one work, I think anything that requires one-on-one work.
I don’t love the idea of discounting because it’s like. That’s already a, like, I think there’s already tends to be a bit of a cap in terms of like what people are paying for like one hour of a dietician’s time for nutrition counseling. And so it’s like that’s already, that’s already you exchanging your time for money.
And so I don’t love the idea of discounting that because I think it just sort of devalues what you’re doing, the work that you’re doing. Sure. So even doing things like bonuses can be a great way to work around that. So like. You know, a time limited bonus of you can also get a meal plan or something like that if you sign up during this amount of time or during this period of time or like you can get X dollars off this course that I purchased.
I think discounting a course is different because again, you’re not exchanging your time for money. So there’s so many different things we can add to our business as like leverage points to be able to offer that sort of a deadline if we want to. Mm-hmm. Right, right. Yeah, I encourage people to go ahead.
I agree. Like you don’t want, if your rate is like whatever, two an hour Right. You don’t want discounting it all the time. Right, right. Exactly. Totally. Yeah. Yeah. So what about for those people that don’t enjoy social media? Like what are some ways they might market? Their business outside of social media.
Yeah. And I just wanna reiterate that I, I am a firm believer that you actually do not have to be active on social media in order to have a successful business. Because I’ve seen examples of dieticians doing exactly that. Oh. But you do have to have ways to market. Sure. Like if marketing is a, a must, but how you market, you know, there’s never a, you have to do it this way.
And so I used, I, I usually like to think about marketing as, like, I think about online marketing and I think about offline marketing. That’s how I categorize it in my head. So online is like. You know, social media blog so SEO, anything that you’re doing in the online space, right offline is like connections you’re making in your community with other organizations, other practitioners, you know, physicians, obs, midwives, you know, physios gyms.
Whoever, those people that are in your community. And it’s been so interesting because like as I’ve interviewed dieticians on the podcast, the Dietician Success podcast, like that is a consistent theme of people that are crushing it in business is they have great. Networks, like in-person connections, networks, they have gone out and they have established connections with other organizations.
So they’re like crushing it with their offline marketing. And I think if you do enough of that and if you establish enough of a base there, you may not even need to do. Things like Instagram I think Instagram can be helpful for just like having a presence so that if somebody looks you up online, you know, you’re, you, you’re there and you can present to them your brand.
But I think, you know, having a Instagram profile that just has some pin posts, which talk about who you are and what you do, can be sufficient there, right? You don’t have to contribute to it all the time, it’s just you’re there, but. Really, your main referrals are from people that you have connections to.
Right, right. And I think that that is really important, especially for like a local business. Yeah. If you’re a dietician, running, you know, yeah. Physical office. Yeah. I think that it’s better to even have just like those local connections. Yep, totally. We’re gonna come see you. Or even insurance based practices too, like for dieticians that run primarily insurance based practices, like insurance is one of your refer, like that is a marketing channel in and of itself, because when you’re listed as a provider, like that will just send you people.
Sure. So we see that a lot too is like dieticians that just, you know, they’re insurance based. That’s how they run their business and that’s how they get people to their business and that is marketing. Yeah. So again, it’s, it’s really just, it is so dependent on what you’re selling, who you’re selling to, and what you want to do ultimately, and what you feel like you can do consistently.
Yeah. I think the consistency is the, is really the biggest piece of it. Oh, it’s huge. It’s such a huge piece of it. It’s really I, and I always like to say that like, marketing is rarely ever transactional as much as we want it to be. And what I mean by that is, like, I, it’s like. It’s not that we like put out a post on Instagram and then we immediately get customers from that one single post.
That’s rarely how it works. Mm-hmm. It is. And I, I was listening to a podcast the other day and they were sharing this there was actually a research article done on like, how many touch points people typically need in order to make, be able to make a purchase decision. And it was like 11 on average, meaning I need to see information about a company 11 times on average before I’ll be like, oh.
Ah, that might be something that I wanna do, right? Right. I could purchase that. Right. It’s like, so it’s just never a one and done event. It’s like a, we gotta do this consistently over time in order to reach people where they’re at with messages that are going to resonate with them. Kind of over and over again.
And that’s when we start to see the results is it’s like, it’s just not that transactional. As much as we would love that and that would feel so good, it’s never that easy, you know? Totally. Totally. I think that’s why like a lot of people are like, oh, it doesn’t work. Like I know this on Instagram doesn’t work, but like even, I feel like even getting people to follow you on Instagram, they have to see your face like multiple times.
Remember there was a colleague of mine who talks about GLP one, or ours, I should say, talks about GLP one. And I saw her face 10 times on my like, you know, discover feed before I followed her. ’cause I didn’t, I didn’t know she was a dietician. And so I was like, I don’t wanna follow some person talking about GLP one.
Just, you know? Yeah. So even that, like, that has to do with the consistency. Really. Hmm. That is so, so, so true. Mm-hmm. It’s so, so, so true. It’s just that. Yeah. It’s like what? Yeah. You know, and, and I think like consistency and frequency are, are two different things. I do think too, right? Like as frequent as you can be, I think that’s good.
That’s better. But if you’re just like, you know, showing up. Once, or if you’re doing, you know, if you’re, if you’re going hard on social media for like a month and you’re posting every single day, and then you get really burnt out from that and then you can’t do that again for like another three months, it’s like, oh shoot, well that didn’t work, right?
Like, that’s never gonna work. And so it would’ve been better to just go in with a more realistic strategy, right? Of like a, you know, a frequency that’s actually going to work for you so that you can be consistent. That could be three times a week, it could be two. And I think this also, and I know we’re talking about Instagram, but like, this should extend to your email list too, because I, that’s like, one of the most common things I hear from dieticians is like they set up an email list and then they ghost their people or like.
So they’ll like never send out an email again. Or it’s been like six months since they sent out an email and it’s like, okay, well that doesn’t work. Like, that won’t ever get you sales. Right. You know, again, email works in the same way, right? It’s like we have to show up in front of people consistently with messages that will resonate with them.
And that’s when we start to see things work is when we do it consistently over time. Right. And so do you think that the sales, at least in your experience, come mostly from email? Yes. For us. Yeah. For us they do. And that’s actually like, we do do that on purpose because we also wanna make sure that people know exactly what they’re getting before they purchase.
Right. Like, I think that’s such an important piece too, is like we wanna get the chance to educate them. To make sure it’s the right fit for them and to make sure they’re making the, the exact right purchase decision for them, and they can see themselves using this tool every day or every week. Like we wanna make sure that that is true before they purchase.
I’m not interested in selling you something you’re never going to use. Like, that’s just not, I’m not down for that at all. Right? And so that we do that on purpose, it’s like, no, come join our free thing first. Get to know us first, and then you can make that decision. Sure. Yeah. That makes sense. Yeah. Yeah.
And so besides consistency and figuring out like something that works for you, what are some of the mistakes that you see dieticians making? Anything else? Yeah, I mean, I think the biggest thing is gonna be, is gonna be around consistency and, and spending a little bit too much time working in the business versus working on the business.
I think especially with private practice, when we’re seeing dieticians working one-on-one with patients and clients, and it’s such a like, you know, time intensive activity. Yeah. It can be so easy to just stay in that mode and forget to take a step back and think about, oh, how am I actually growing this?
Or how am I actually making things more efficient? Or how am I actually, you know, adding systems to this? Or how am I actually getting new patients and clients, or how am I building a scalable offer so that I don’t always have to spend. You know, all of this one-on-one time. And so, what I’ve seen work quite well for a lot of dieticians is they’ll have, especially if they have a pretty heavy client load, is they’ll set aside like a specific day every week to work on the business.
Mm-hmm. And you have to be very, you have to have boundaries around that time. ’cause it can be really easy to just say, oh no, but I could just let someone in here, you know, if it’s Fridays or whatever. Yeah. But it’s like, protect that time that you have, because that’s how you’re gonna grow your business and that’s how you’re gonna scale your business is by actually setting aside the time to think about growing and scaling.
Yeah. So yeah, I think that’s a, that’s a big mistake. I think another one too, and this also ties in with like probably one of the biggest myths that I see around marketing. Is the idea that you don’t have to have a website or like a good website. I think that that couldn’t be more untrue. I think you have to have.
A website, you have to have a space online that is like yours. I mean, ultimately, even with maybe Google search traffic starting to decline, for some people, ultimately chat, GPT has to pull information from somewhere. And so when somebody’s going to chat GPT to look for a practitioner or a dietician for PCOS, like.
Chat. GPT is looking online for that person, right? Like they’re looking on Google for that person. And so you wanna make sure you have a website. And that is like your, that’s, I, I think about a website being like your home as a business owner because that is your space where you can present yourself in whatever way you want it.
All of the information about you and what you offer is all in that one space. Mm-hmm. So I think that’s so important. I think that if like. If you Google somebody, like even if it’s a dietician in your town and they don’t have a website at all. Yeah. Yes. Like I wouldn’t personally go to that person, you know?
Even if like, I know there’s some practitioners around town that I have gone to and their website isn’t great. Yeah. Even that’s like frustrating when you email em. And then they don’t get back to you. You know? Yeah. And you have, I don’t know, I don’t like calling people ’cause I’m, I feel the same. Yeah. So like, I lemme fill in a contact for Yes.
I just want, and then you can contact me. Yes. But like, it’s, I, I, I do, I think it’s frustrating. I think they’re losing business because that’s not optimized for making an appointment. Agreed. And I think too, like there’s so many platforms now that make it easy to create actually a nice website. And you don’t have to necessarily hire a developer if you don’t want to, or a designer if you don’t want to like.
Go to Wix, go to Squarespace. They’ve got so many templates. Mm-hmm. Don’t try and like DIY it and build it from scratch. Like just go to one of those sites, grab one of their templates, fill in the information for yourself, slap some photos of you and like it can look really beautiful and super professional because that is so important, especially in healthcare, like professionalism and how you show up online and whether you look legit.
That’s a really important component and I think having a website that’s like just chaotic, rough around the edges doesn’t, that can, yeah, that can absolutely lose you business, for sure. Yeah, definitely. Definitely. Yeah, so, so moving into 2026. So I, I’m, I’m already living in 2026 right now. Oh yeah, totally.
I still people are, people keep like, contacting me about this and I’m like, I’m full for 2025, so, you know, we can talk in January. Yeah. But what should we start focusing on? ’cause we gotta start working on it now. It’s gonna be, yeah. Yeah. So true. So one of the things I’m learning a lot about is a EO, which is like answer engine optimization.
So not SEO. But like, how do we actually structure our content to show up in Chad, GBT mm-hmm. Or any of these AI tools. So that’s something we’re thinking about a lot, and I’m just trying to learn about like, what does that even mean? What, how does that differ from seo? Still don’t know, but figuring that out.
So that is something for sure. I think for us at least still Instagram, but again, really honing in on that if you know, you know, type content. Okay. And just trying to like drill in to that specific ideal client that you have when it comes to creating content on Instagram. I am going to be, so I took a, I have, so the part, my podcast, the Dietician Success podcast.
I. Have been publishing new episodes that for like four years and then I just took a little hiatus from it over the last few months ’cause I’m quite pregnant at the moment and my pregnancy was a challenging one for the first. I just had to like skim off whatever, like wasn’t a must on my to-do list. And so took a bit of a hiatus from that, but I’m excited to bring that back because I do really think podcasting.
Such a great marketing channel. Like I just love podcasting. We’ve gotten, like we, yeah, the podcast has generated so much business for DSC and it’s also been, I love it. Like I love that as a channel. I love being able to show up and talk about something. And I think it’s one of the best ways for you to actually like, build a relationship with people, build trust with people these days.
You know, like if somebody’s sitting down to or whatever, they’re never sitting down out for a walk in the kitchen, cleaning their house, whatever, in the car, and they’re listening to you for 30, 45 minutes. I mean, that is such a privileged position to be in to be able to capture people’s attention like that.
And so. So yeah, I love podcasting and I will keep doing that in 2026. So I think those are our biggest things. I think actually another one I’ve been thinking a lot about too is like, how do we, and I don’t really have an answer on this at this point, but like, how do we, we, we get a lot of word of mouth traffic.
So it’s like, how do, how are we able to do more of that? I don’t really know what the answer to that is. Or like, how do we yeah, I don’t know. I don’t know. I have, I have suggestions. I’d love to hear your suggestions, ideas. Listen to this, please. Sure. Yeah. I went to this creator’s conference last week, week before.
Oh yeah. I saw that on your, you told me that over email or something. Yeah. And there were several people who own very large newsletters there who were Okay. This one man has a newsletter with 1.4 million subscribers. Wow. And it is a politically neutral newsletter from a Christian point of view. Wow.
Okay. So he sends it every day and it tells you the news and then tells you what the Bible would say about it or whatever. Okay. And so through that, the way he did it was. For his super fans or every so often he runs a referral thing where if you refer two friends, you get a $5 Chick-fil-A gift card.
Oh my gosh. Okay. Love. And that has been incredible. If you refer, you know, like, and that’s how that morning brew grew their thing. Like if you refer, okay. Yeah, yeah. People, you get this. And so he has like, or, or, or he’ll run things where if you refer 20 people, you get this like really nice mug that says like the name of his, it’s called the Pour Over is the name of his newsletter.
Okay. And then he also to connect with his audience more, he also goes to these like Christian conferences and has like giveaways and things to have people sign up for the newsletter. Because that’s like his audience, right? Okay. I love, and so his goal and the way he was looking at it is who are my 10 year subscribers?
Yeah. Those are the people that I wanna focus on. And it’s always the one, they either come from the conferences because they met him and they see his mission and they talk about that, or the ones he’s given like gifts to, like Chick-fil-A gift cards and that come through that. And so he says he’s spent like.
Tons of money on like meta ads and other things to try to get that audience. And those are people that usually like just unsubscribe and they’re not that interested. Yeah. But that it’s the, it’s the referral from the people like you were mentioning. Yeah. And like a bonus for referring. And then did you talk about like how he actually executes that?
Like does he have like trackable links for each person where he could track how they. They referred to people or like how does that, that’s what I’m trying to figure out is like logistically, how do you do this? There has to be a platform that does that because yeah, there’s another website or another newsletter that I’m on that I have referred here to the group and at every email that I received from them, I have a little thing that says, you okay?
Three more referrals to get to. Okay, interesting. The free bonus or whatever. Okay, so maybe Kit or one of these things does that, like I can check on the bottom of that email and I can let you know what it is. Yeah. But there has, these people are tracking it. Like that’s what Morning Brew used to do. I remember I got like a free, I don’t know, something from them because I referred three friends.
Okay. That’s so interesting. I wonder if yeah, we use Kajabi and they have like a built in affiliate type program, but I just don’t know if it’s that like. Like I, I don’t know. I don’t know. I’ll look at it though. I love that idea. Yeah, because we’ve been thinking about that. ’cause we have merch and we’ve like designed merch in the past and like I have some of your merch sitting right here.
Right? Yeah, exactly. Like I love, I love merch and I love doing merch and I love gifting merch. And so we’ve been think, we’ve been trying to think about like, okay, how do we integrate that? But how do we do it in a way that’s actually. Like scalable and not that expensive. And you know what it like, that’s really always the question.
It’s like, ’cause again, to our point before, like nothing’s gonna work if you just do it a little bit. Or like only once it’s like, we gotta do this, we gotta make this bigger and make an actual program and a system that can be done over and over again. Yeah. There’s gotta be a, okay, I love that. A website that is tracking it, there’s gotta be for sure piece of referrals.
But like thinking about those little things. So my husband was like, you should give your audience Chick-fil-A gift cards. And I’m like, they’re kind of like, wait, yeah, you’re like, maybe, maybe not that, but could do a different gift card to something else, right? Like, I don’t know. So yeah, just thinking of like what the audience might.
Enjoy maybe like a coupon for a Well, we’ve done for our, in our, ’cause we have a community within Kajabi and we gift every month. We do like the top 10 contributors. We gift them a $5 coffee gift card. Okay. That works really well. Yeah. So, yeah. So I mean that could be something like coffee shop of some form his other thing and, and I mean, you’re already engaged with your community.
His other thing was that they respond to every single email that they get back. They receive over a thousand emails a day. Wow. Because they’re like really particular about like it being politically neutral. Hmm. So interesting. And so somebody writes them and says, I don’t feel like you were fair to my side.
They will not only like correct it in the next email and say like, here’s what we did wrong and here’s how we screwed it up. Wow. But they’ll like write them back and engage with them. And so that’s how like he’s keeping longevity. With his community, but he has a whole team responding to a thousand emails a day.
Of course. Yeah, of course. That’s really cool. Okay. I like that idea. I lot. I think I’ve just been thinking about this in such a complicated way in my brain, I’m like, oh my gosh. Like there’s all these logistics. Like, no. Sometimes you just need somebody to be like, no, it’s, you could literally just do a $5 gift card for two referrals.
So it’s like, oh yeah, I could totally do that. He said, it’s easier, the number one thing people go crazy for, and he doesn’t offer it all the time. Yeah. It’s like, you know, for the next three, sure. You refer two people. And like, even if they say they’re referred to people and like the tracker doesn’t pick it up, he still send it.
Mm. Like just for like, wow. Yeah. Goodwill or whatever. Okay. That’s cool. I like that a lot. So if you’re reading that idea, thank you for that idea. That’s great. Yeah. Yeah. I, I just was like so impressed by. Yeah. How he, I mean, 1.4 million is no joke. Yeah, that’s, yeah, that’s a lot. That is a lot. And I think that the reason why word of mouth, I think is so important to think about, it’s ’cause like word of mouth comes with a, like when we actually looked at, when we actually break down of our paying customers.
So not even of the people who just join our email list, but of our paying customers. What’s the number one way they found out about us? The majority are word of mouth. So what that says to me is like that marketing carries the most weight. Mm-hmm. Like that Marketing carries the most trust. It carries the most, which makes total sense, right?
If I, if you trust me and I tell you about something and my experience with it, that’s very different than if you hear about it from the brand on Instagram. Right, right. Like you trust your friend or your person who’s experienced it in a very different way. And so word of mouth I think is just so, yeah, it’s like, it’s like often underrated but shouldn’t be because it just carries so much value with it.
Yeah. So I think that’s something everyone can think about in their business is like, am I getting word of mouth referrals, first of all? And then if I am not. You know, how could that start to happen? Or do I need to shift and change anything to make that happen? Yeah. I think that the referrals are, are really important.
I mean, that’s been a big part of just growing my writing business, you know? Mm-hmm. Referrals and like the con connections that I have and the reason why I was able to like spin up this new GLP one business is because of the connections that I have. Yeah, totally. What do you feel like is, I know we’re gonna wrap up soon, but I’d love to hear like, what are your.
What are you doing in 2026 when it comes to marketing? What are you focusing on? After I went to that conference? Newsletters. Yeah. Okay. ’cause I feel like that’s the only thing that I really own. Yeah. Mm-hmm. So I came back and I’m doing some stuff to grow the newsletter. Are you on Kit or do you I need to, I need to be here.
I’m on Deskill, but I paid for a year, but I need to switch over. Yeah. And then growing the podcast, figuring out like better systems around that. Yeah. Because that’s my main channel of money. Mm-hmm. And so, so doing that and then just like continue to grow the audience and like I wanna continue to get in front of other people’s audience.
Mm-hmm. So I’ve just been really focused on like. What do I need to do? But like I need to start really thinking about what can I give to somebody else to take care of and what are things that need my face on it and my attention? Yeah. Mm-hmm. And then I just signed up for something called Pod Match, where they like match you with other people’s podcasts to go onto.
Oh, cool. So I’m gonna try that for a little bit. But yeah, just like getting it out into more people, but then I’ve already seen like. Just even the connections through this group, like another dietician invited me to go to this conference with her where there’s gonna be all these people in the health space that might wanna sponsor the podcast.
So like, I’ve been locked in my house for a while because, you know, I had small kids. Yeah. And and she even on the call with her, she was like, how come I’ve never met you? And I’m like, because I haven’t been anywhere. Yeah, yeah. Because I’m at home. Yeah. Come pretend me and I talked online to people.
Yeah. So true. So that I think is really what I wanna do because I, I really saw how much those connections opened those opportunities for me with this new situation. Hmm. That’s really cool. Yeah. Yeah. That’s really cool. And I feel like for someone like you, again, like we were talking about before, it’s like do you even need an Instagram presence?
Like maybe not if, if like podcast and if like, I don’t know if that’s part of your plans, but like if podcast and YouTube and whatever else in person stuff is like bringing you enough people, well maybe that’s enough. Well, I, I did hire a social media manager Oh, cool. To run the Instagram. Oh, sure. I mean, you might as well try, right?
Like, yeah, yeah. And she’s doing the ads for the newsletter too. Oh, oh, sweet. So she’s that piece of it, and it helps me stay on track because she makes like a list of the videos I have to fill and then I do them, and then she does all the rest of it. So that’s been, this is our second month working together, so I’m hoping Oh, cool.
That. It will go from there, but, and I think, I think like you also have to test and learn, right? Like there’s no answer. You can’t ever get an answer that isn’t just trying it as good as try, just trying it and like testing it for a few months and being like, did this actually bring me people? Okay. If not, then okay, let’s do something else.
Right? It’s like, this is marketing. It is testing and learning. Truly. Yeah. Yeah. Yeah. So I mean, I’m, I’m, I’m really pleased with how quickly it’s grown, but, you know, one, one always wants more. Of course. Yeah. I have a, I want a new deck for Yeah. You’re like, this is the goal. So that’s about 30 grand. Yeah. To get a new deck, at least the one that I want with the screened and porch.
So I have, yeah. I gotta hustle this thing. I mean, hey, I love that.
Oh called me and I don’t know if it can you still hear me now? You came back. Okay, perfect. No, but I think that that’s actually great though to have like a very specific, tangible thing you see in your head of like, Hey, this is what I’m aiming for, for this purpose. There’s nothing wrong with that. I love that.
I think that’s great. Well, and, and somebody’s gonna fall through that deck as it slowly rots out. Right. So it’s also safety. There you go. It’s urgent. It’s urgent. Yeah. That’s great. Well, if anybody wants to I have dropped the Anna’s affiliate link for DSC for our starter kit in the, there’s a link attached to this video somewhere.
I don’t know where it shows up for people that are watching, I think just below the video. But it’s for our free starter kit. Which comes with, it’s, it’s such a valuable tool if you’re working with patients and clients one-on-one. It comes with five free client handouts. You could just use right away digital copies.
You can print them or you can email them to people. A PDS statement, cheat sheet, motivational interviewing, cheat sheet, and then access to our. Private community that we have. So it’s, there’s a ton of value in that freebie. It’s sort of like a mega freebie. So the link for that is attached to this video somewhere.
And I wanna say, even though it certainly has a lot of value, the platform that you built is so pretty. Thank you. I like logged into it because I like how pretty it is and I know that maybe that doesn’t matter to other people. Oh, as much matters to me, but yeah, matters to me too, so thank you for saying that.
It really makes a difference. I’m like, please take my money because it’s so, that’s so nice. Thank you. So appreciate that. Yeah. Awesome. Cool. Well, I’m happy to answer any questions too, or, or ask Christa, she’s a. Yeah, the marketing gu here, so Awesome. Cool. Thank you Kris. This is great. Thanks Anna. Know it was so good to talk to you.
